The Better Burger Challenge

The Better Burger Challenge aims to transform the iconic resource-intensive American hamburger into a force for better health, environmental sustainability, animal welfare  and opportunity for independent family farmers and ranchers.  

Our goal is to get hundreds of restaurants and institutions to develop and serve a better burger. We are also empowering students across the country to make better burgers for their friends and then encourage their food service providers to make the burgers as well. 

These better burgers can be all veggie patties or a beef blend. A better beef burger replaces at least 30 percent of a typical 4 oz burger with mushrooms, veggies or legumes, and uses the money saved to purchase better, grass-fed or organic beef from animals raised humanely on pasture using regenerative practices. The better veggie burger is made with certified organic veggies, legumes and grains.